Palm Springs, CASadrac Santacruz.
Custom systems, websites, and marketing for local businesses · Bilingual · Coachella Valley
I'm Sadrac. I build the three things a small local business actually needs to grow: the internal systems that run the operation, the website that brings people in, and the marketing that keeps the phone ringing. One operator, one stack, in your voice.
What I'm doing now
UC San Diego alumni (Data Science). Working as a one-person studio covering all three pillars for local clients: custom systems (PostgreSQL, Next.js, automation), websites (bilingual, fast, owned by you), and the marketing that connects them. On the side I run Santacruz Premium Bartending, and I'm about to start publishing video content from inside the business.
Real systems. Real organizations.
I've built these before. For real companies.
Before starting Santacruz Systems, I built the systems that real teams run on every day. Not class projects. Real people, real work.
- My clients use what I build every single day to run their work. No more spreadsheets, no more lost emails.
- I design systems around how teams actually work, not the other way around.
- I've moved years of old records into new systems without losing a single one.
- I take processes where things fall through the cracks and turn them into ones that run themselves.
- I ship improvements every week without breaking what's already working.
- I pick the right tool for each problem. Ready-made when it fits, built from scratch when it doesn't.
- I sit down with owners and their teams in person. I find what's really costing you time, then I build that.
- Day-to-day operations
- Customer and job tracking
- Process automation
- Reports and visibility
- Working with owners directly
For your business, I build it around how you actually work. Not the other way around.
What I actually do.
Three pillars, one person. I usually start you with one, then add the others once you see how it pays off having everything connected through me.
Custom systems
Internal tools, databases, dashboards, automation. The back office that keeps your operation running without paper and texts.
Websites
Bilingual marketing sites and web apps. Fast, accessible, search-friendly, and built so you own every line of it.
Marketing
Local SEO, Google Business, content, and campaigns in English and Spanish. Tied directly into the systems and the site, so leads land where they belong.
Four hats, one operator.
Software is my craft. Hospitality is my business. Photo and video are how I tell the story.
Systems Designer
Internal tools & data systems
I design and build databases, dashboards, and automation for real teams. PostgreSQL, Next.js, Retool, APIs, and clean workflows people actually use.
See client workBartender
Santacruz Premium Bartending
I own and operate a private bartending service in the Palm Springs and Coachella Valley area. Weddings, private events, custom menus, full setup.
Visit the sitePhotographer
Editorial & event photography
On the side, I shoot portraits, events, and the kind of behind-the-scenes work that turns into content for the bartending business and beyond.
InstagramContent Creator
Coming soon: videos
I'm building a video series in the bartending space. Technique, the craft, the business side, and what running a hospitality brand looks like from the inside.
Follow alongHow I work.
01
Systems thinking
Map the whole workflow before writing a line of code. The schema is the product.
02
Data discipline
Constraints, enums, indexes, and audit trails. Shaky data poisons everything downstream.
03
Practical UX
Simple screens that guide the user and reduce mistakes. Boring beats clever.
04
Shipping mindset
Small milestones, tight feedback loops, clean handoff docs. The tool still works in 3 months.
Want to build something useful together?
Send a quick note about what you do, what's broken, and the tools you're using today.
Call or Text · (760) 297-6924